Today I’m officially ‘open for business’.
Announcement
Today I’m officially ‘open for business’.
The next chapter begins. I’m betting on me...and you. It is time to do the things I’m passionate about and to do it alongside those who are committed to improving and who believe in doing things with a ‘people first’ culture. I am now an independent consultant.
Now I’ll also say I’m not a big fan of the word ‘consultant’...so I’d rather think I’m becoming an independent partner with two focus areas: marketing and leadership.
Marketing.
“Dave has had a greater impact than anyone on transforming a 90 year old, traditional marketing operation into a B2B digital leader.” – Jeff Bowman, CMO of Titan Machinery and former Global eBusiness Manager at Caterpillar Inc.
1) At least for now, there is no fancy or catchy company name (ok, there is Lucas Partnering). It’s just me. I’m just a guy who can bring a few skills and 30 years of experience and knowledge from both an iconic American and global brand as well as multiple marketing firms to the table for you, your team, your company.
2) I’m not looking to be the guy on the white horse. I’m looking to partner with your executive/senior leadership team, integrate with your marketing teams or even provide guidance to your marketing partners, all in order to take your efforts to the next level and drive the business results you’re capable of driving and that marketing is capable of driving. I’ve seen, done and driven a lot of marketing change. Let me help you.
3) Marketing in today’s digital world is complicated. Things change rapidly. And that is why I believe we need to make the confusing more simple. I can help you do that. Through strategy, planning, structure and more.
4) Results matter most. Not tactics. Not activities. Results. So that’s where the marketing journey needs to start...what results and impact are you trying to achieve? Let’s outline that and work towards rapid achievement.
Leadership.
“Dave is a true gem of a leader. His genuine approach, people-centric leadership and skill for building lasting relationships throughout a highly matrixed organization make him a magnet for high performing talent.” – Amy Volz, Sr. Manager, Digital Marketing and CRM at Caterpillar Inc.
1) I believe leadership is best when it focuses first on the person, then the employee, then the job. It’s easy to be a boss. It is not easy to be a leader. But then again, it doesn’t have to be complicated either. Let’s talk about your journey, especially if you’re early into it, and see how you can achieve your goals.
2) I’ve had the unique pleasure to see many team members move from my team into first time leadership positions. Not because of what I taught them necessarily, but more importantly because of what I simply saw in them and then gave them the space to learn it, practice it, believe it. Sometimes you need someone else to recognize it and reinforce it. I can help do that.
3) As this journey evolves I will continue to write and spread the gospel of a people-first leadership style. If you read or hear something that resonates or speaks to you, and you wonder how you can bring some of that thinking to your organization, or to you personally, let me know. We’ll discuss what’s possible.
So that’s it. It will be an evolution for sure. It will be clearer as it progresses. But for now it is simply time to start...progress over perfection...how I’ve lived my entire life.
Feel free to review my credentials as well my recommendations at: https://www.linkedin.com/in/david-lucas-b20b14a/
For now you can be reach me through the same LinkedIn profile, or via email at davidlucas@lucaspartnering.com
One final thought. I would also respectfully ask that you to share this throughout your network if you’re so inclined. Thanks.
Dave Lucas spent 20+ years in marketing at Caterpillar Inc., many as the Global Digital Marketing Manager, and 10+ years in leadership positions at various marketing agencies. He is now the owner of Lucas Partnering, which focuses on companies looking to leverage his experience to advance their marketing efforts to the next level. He can be reached at davidlucas@lucaspartnering.com.