MOST RECENT MARKETING LEADERSHIP LIFE
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This is the real Dave.

This is where I’m suppose to tell you a little about me. You know, my experience, results I’ve helped achieve, where I’ve worked. Well, you can find that below...but that doesn’t really tell you about me now does it?

Fact is, I’m a guy who likes to know the people he works with. I believe in progress over perfection...which is kind of symbolized in my long-time, somewhat infamous dented coffee mug, which feels like an old friend in the morning.

I love baseball. I’m still learning how to smoke meat on my new smoker grill. And I’m kind of a push-over when it comes to my family.

But in the end, I’m probably a lot like you. I’ve had successes and failures. Been blessed with great friends and family, while also losing a few prematurely. Love adventures, including this new one called Lucas Partnering. And I’m also just a guy simply looking to make a difference in my small corner of the world.

To learn more about my marketing experience, see below or check out my LinkedIn profile.

Selected Career Highlights

  • Managed $70M+ budgets and high-performing teams of 100+ professionals/consultants that delivered 100+ projects that defined, shaped, and drove Caterpillar’s digital strategy.
     

  • Directed teams that were integral in generating ~$4B in annual revenue through innovative marketing efforts.
     

  • Produced ~75K online leads a year, delivered 1.5M+ visitors to global web properties, and broadened digital marketing capabilities from social media to marketing automation and CRM.
     

  • Developed countless first-time leaders and was an enterprise advocate for Women in Leadership efforts at Caterpillar, serving as a ‘Men as Allies’ voice.
     

  • Respected leader that consistently exceeded companywide averages on employee engagement scores and leadership indexes. Ranked in the top percentiles 10+ years throughout career.

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Career Synopsis

CATERPILLAR INC., Peoria, IL (14 years) 

Digital Marketing Manager, Marketing & Brand Division 

Demand Generation / Industry Support Manager, Marketing & Brand Division   

Global Marketing Communications Manager, Electric Power Division 

Communications Manager, Technology & Solutions Division 

 

ROSS INC., Peoria, IL - One of five Caterpillar-approved full-service marketing agencies. (6 years)

Senior Vice President / Client Services Director - Ross Creative + Strategy

President / Partner - Ross Training & Motivation, Inc.

 

Early Career History

Vice President / Team Director | SIMANTEL GROUP, Peoria, IL - One of five Caterpillar-approved full-service marketing agencies.

Writer / Producer / Host – Caterpillar Television Group | CATERPILLAR INC., Peoria, IL

Promotions Coordinator – Product Support Advertising | CATERPILLAR INC., Peoria, IL

Public Affairs Representative / Speech Writer – Parts Distribution Division | CATERPILLAR INC., Peoria, IL

Sportscaster / Producer | WMBD AM-TV, Peoria, IL – Market’s top-rated morning program and sports talk shows.