“Dave is a true gem of a leader. His genuine approach, people-centric leadership and skill for building lasting relationships throughout a highly matrixed organization make him a magnet for high performing talent.”
– AMY VOLZ | Director, Global Brand Strategy | Ingersoll-Rand
“David is one of the brightest and most strategic thinkers I’ve had the privilege of working with in my career.”
SKIP DAMPIER | VP Marketing | Carenet Healthcare Services
“Through (Dave’s) leadership, his team has implemented digital strategies that disrupt the status quo and, equally important, improve process and create greater efficiencies in a time of austerity. His deep understanding of data and analytics is used to thoughtfully navigate the naysayers and optimize the customer experience, which means doing more and doing it better!”
BROOKE ATTERBERRY TOVAR | Board of Directors, Communications Director | TEDx Youth @ Wrigleyville
“(Dave) is one of our driving forces in building out Caterpillar’s digital DNA. (He) has a superior ability to quickly understand global complex markets that have various go-to-market channel strategies, connect that with digital, in order to drive immediate business value.”
JOSH EDWARDS | Head of Data Science | Pekin Insurance
“Dave is a dynamic, visionary leader, with a clarity of purpose and commitment. Never am I more inspired than when Dave is ‘commanding a room’ at a whiteboard visualizing goals for his team. He is transparent, creative and funny and builds trust without really trying.
He is equally as comfortable sitting around a table brainstorming. He rallies a team by being direct about his expectations, but is also an amazing listener, willing to change his opinion if presented with a fair argument.”
MISTY DYKEMA | VP & Partner | Strategic Services | Simantel
Dave personifies what it means to be a servant leader. Regardless of the time of day, task at hand or deadline that needs to be met, Dave is genuinely interested in putting people first—a sign of a true leader. Not only does he know his stuff when it comes to all things marketing, Dave knows how to successfully navigate organizations small to large through obstacles and opportunities involving people, process and/or product.
Working with Dave has been an absolute honor, and I look forward to future opportunities to partner together.
JAKE HAMANN | Founder | Content Readiness Institute
“Dave has both deep and broad domain knowledge of marketing, advertising and digital. He understands the big issues and how to navigate them to ensure his team is successfully delivering results.
Dave is a pro at managing within complex matrixed organizations where he has demonstrated both strong collaboration and negotiation skills to motivate others to think beyond their own agenda and do what is right for the customer and ultimately the enterprise.”
KEN TRAMMEL | Digital Architect | Enterprise Holdings
“Today’s world of marketing requires the integration and collaboration of many cross functional teams to meet the needs of the ever-changing media consumption habits of the target audience. This is a tall order which requires someone with client side and agency side experience. This is what you get in Dave.
On one hand, he delivers the broader strategy and context which aligns and defines direction, and on the other, you have someone with a very high emotional quotient to ensure team unity and motivation.”
JAMES PHIPPS | President/CEO | Gelia Inc.
“Not only does (Dave) bring second-to-none experience and credibility in the digital marketing space, he also brings a humanity and kindness that truly differentiates the performance his team achieves. People want to work for and with Dave, and they are inspired to do great things because of his ‘people first’ approach. Dave is known for getting exceptional results, and for getting those results the right way with all people, at any level—being honest, being compassionate, being real.”
KIM McLEAN | Digital Marketing Manager | Caterpillar Inc.
“Dave is strategic, creative, articulate (speaking and writing), digitally savvy, analytical, always letting the view of the customer drive the digital strategy and technology to reach our business goals. Dave always stays calm under pressure and handles the toughest personalities effortlessly, a skill that seems to come perfectly naturally to him.”
DAN MATARELLI | VP, Digital Marketing | JCPenney
“Dave has deep expertise in all aspects of digital marketing. He has been a key leader transforming our industry leading customer experience to include leading edge digital channels and capabilities. He builds relationships quickly at all levels and leverages his network to bring teams together to drive progress.”
TOM BUCKLAR | Director of IoT & Digital Solutions | Caterpillar Inc.
“Whether it be a summer intern or a senior executive, Dave treats everyone he engages with the same level of respect and is one of the most authentic, genuine and caring leaders I have had the pleasure to work with.”
RACHELE ACKERMAN | HR Manager | Kemper Valves & Fittings Corp.
“(Dave) is able to understand the big picture but can dive into the details when there is need. (He) is definitely a leader that ‘gets in’ in regards to both the work and people.”
PHIL SENECA, PhD | Manager of Analytics and Data Visualization, PC Actuarial, Analytics and Operations | Country Financial
“Dave has had a greater impact than anyone on transforming a 90-year-old, traditional marketing operation into a B2B digital leader.”
– JEFF BOWMAN | CMO of Titan Machinery | Former Global eBusiness Manager at Caterpillar Inc.
“Every single day in my leadership roles, I channel Dave Lucas. Dave is always cool under pressure, even in very challenging situations and is not afraid to have difficult discussions to come to a positive end.”
JODI SIMMONS | Global Director, B2B Customer Experience | SAP
“Dave is among a very small group of people who have made the biggest impact on my career so far. Dave was one of the rare people who could see through the politics and ensure priorities were aligned to do the right thing for the customer and his team. As a marketer, Dave has a wide range of knowledge and experience. He understands both the long term benefits and mechanical underpinnings of content marketing, demand generation and online customer support.”
CASEY MURPHY | VP at FleishmanHillard
“Dave is one of the best marketing people I have worked with at Caterpillar. His open mind and holistic view of how it works make him an invaluable resource for the company and helps make us a better team as a result.”
JOHN SWANSON | Manager, Global Marketing and Pricing | Caterpillar Inc.
“I had the fortune of listening to Dave present at CAT’s eBusiness Summit. He walked through the defined marketing strategy, objectives of the digital team, and successes. I found myself nodding because this team ‘got it.’”
MARILYN (RUPP) COX | VP of Marketing | Clubessential Holdings